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Build your lead magnet landing page (squeeze page)Ī squeeze page is a landing page that promotes your lead magnet, with the goal of collecting a prospect’s email address. Or you can also hire a freelance designer through sites like Fiverr if you want a little more customization.Ĩ. Services like Canva offer a number of templates that you can use if you’re not a designer. Then use that feedback to write the final version.Īs for your design, you’ll want to create a professional-looking cover and likely a few images and graphics to use throughout the content. Create a rough draft and then have at least one other person review it and offer suggestions. Ideally, the content will be based on your own knowledge and experience, but make sure to do some research to ensure you’re covering your subject completely.Īfter this is all done, you’re ready to write. Next, create an outline for your content and list all the information you want to cover. What do they do well and what can be improved upon? Is there any information missing that you can include in your lead magnet? Start by reading other lead magnets in your industry that cover similar subjects. Once you’ve completed all of the above steps, it’s time to actually create your lead magnet. Example: The Complete Guide to Email Marketing.
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